When managing a modern website, a CMS is not the only tool that comes into use anymore. Think about rich media content, social interactions, customer data, product information, etc. Especially in e-commerce platforms, these kinds of data need to be integrated in such a way that not only makes them manageable, but also result in an exquisite customer experience across a number of channels. Too often still, teams end up repurposing a CMS like Drupal to fill needs that go way beyond managing and publishing web content.
In this session, we will discuss our project experience with turning to alternative open-source solutions for managing specific types of data like e.g. product information and e-commerce data. What makes these solutions different, what do they bring to the table in terms of scalability and usability and how can they be integrated in Drupal?