Sometimes clients keep discussing over what content to put on the homepage, or that they want the contact form in the bottom of every page.
While we're at it, hell, lets put a newsletter subscription block above the fold of every page.
WE WANT MORE CONVERSIONS!
Most of the sites, apps, platforms we build will be used by marketeers.
Basic marketing skills help a lot to understand what customers really want, especially when they ask vague questions.
It also helps to steer the project to a better sustainable setup.
In this talk i will briefly explain how (inbound) marketing works.
The goal is to help developers understand the basic principles, and define a roadmap to make a new/existing website into a conversion machine.
We will talk trough Customer Journeys, Omni Channel campaigns, Customer Segments, CLF, Personalisation, AB-testing, Machine learning, ...
After this session you'll understand what these Buzzwords mean, how you can use them, and have some strategies on how to implement this in your Drupal website.
Steven Van den Hout is a Drupal developer at Calibrate since 2009.
He has given talks on Drupalcamps in the past, such as
- Marvin's guide to a user friendly Drupal Backend
- Tailor your backend to meet your clients needs